Eye Tracking
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Eye Tracking
Eye Tracking is used in UX research to see exactly where people look first and how their eyes move across a screen or product. This helps designers understand which parts of a website or app get the most attention and which parts are skipped. Eye Tracking can show how long someone looks at a button before clicking it, or if important information is being missed. Designers use this information to make layouts clearer and guide people to the most important parts of the design.
user experience, gaze path, visual hierarchy, usability testing
CITATION : "Kevin Green. 'Eye Tracking.' Design+Encyclopedia. https://design-encyclopedia.com/define/eye-tracking?E=481305 (Accessed on October 14, 2026)"
Eye Tracking
Eye tracking is a technology that uses sensors to detect and record the movement of a person's eyes. It is commonly used in research, marketing, and design to gain insight into how people interact with visual stimuli. Eye tracking can provide valuable information about attention, perception, and cognition, as well as help to identify areas of improvement in design and advertising. One application of eye tracking is in the field of neuroscience, where it is used to study the relationship between eye movements and brain activity. By analyzing patterns of eye movements, researchers can gain insight into how the brain processes visual information and how attention is allocated. Eye tracking can also be used to diagnose and monitor neurological disorders such as Parkinson's disease and multiple sclerosis. In marketing and advertising, eye tracking is used to measure the effectiveness of advertisements and to optimize website design. By tracking where people look on a webpage or advertisement, designers can identify which elements are most engaging and adjust the design accordingly. Eye tracking can also be used to test the usability of products and to identify areas of improvement. Overall, eye tracking is a valuable tool for understanding human behavior and improving design and advertising. Its applications are diverse and continue to expand as technology advances.
technology, sensors, attention, perception, cognition, neuroscience, brain activity, marketing, advertising, website design, usability
Eye Tracking
Eye Tracking is a technology that is used to measure and record the eye movements of a person. It is commonly used in design to analyze the user’s attention and focus on a particular object, image or text. Eye Tracking allows designers to gain insight into how people interact with a design, which can be used to refine and improve the overall design. Eye Tracking can help to determine the areas of a design that are working well, as well as the areas that may need to be adjusted or changed. It can also be used to measure the effectiveness of a particular design element, such as the size, color or placement of an object.
Eye Tracking, Eye Movement, User Attention.
Eye Tracking on Design+Encyclopedia
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