Eye Flow
From Design+Encyclopedia, the free encyclopedia on good design, art, architecture, creativity, engineering and innovation.
Eye Flow
Eye Flow is the way a person's eyes move across a design, and in visual design, this movement can be shaped by using lines, shapes, color, and spacing. Designers can guide Eye Flow by placing important elements where people naturally look first, like the top left of a page, and by using contrast or grouping to make certain parts stand out. Studies using eye-tracking show that people often follow a pattern, such as moving from left to right or following a curve, so arranging elements along these paths can help people notice the most important information quickly. Simple tricks like using a bright color for a button or leaving more space around a headline can pull the eye to those spots first.
visual hierarchy, focal point, composition, layout, visual path, design balance
CITATION : "Kevin Green. 'Eye Flow.' Design+Encyclopedia. https://design-encyclopedia.com/define/eye-flow?E=481467 (Accessed on October 14, 2026)"
Eye Flow on Design+Encyclopedia
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