Equia Keto Line Packaging Identity

Equia Keto Line Packaging Identity

Equia Keto Line Packaging Identity is an innovative packaging design solution that masterfully combines traditional elements with contemporary aesthetics for a premium line of ketogenic dietary products. The design, created by Lebanese designer Joumana Maalouf, features a sophisticated visual language incorporating almond blossom motifs and refined patterns enhanced with spot UV detailing for a luxurious finish. This multilingual packaging system successfully addresses the challenge of integrating three languages while maintaining a modern, high-end appearance. The design employs a nature-inspired color palette of earthy greens, calming blues, and rich golds, complemented by vintage sketches that seamlessly merge with contemporary patterns. The functional aspects of the design include resealable pouches with tear notches, manufactured using PET Transparent 12 mic and PE Transparent 90 mic materials, featuring both matte and glossy finishes to ensure optimal product preservation. The project, completed in 2021, demonstrates exceptional attention to user experience through its practical zipper closure system and clear information hierarchy. The design's innovative approach to combining traditional elements with modern abstract patterns earned recognition with a Bronze A' Design Award in the Packaging Design category, acknowledging its contribution to advancing packaging design standards through its blend of functionality, aesthetic appeal, and brand identity reflection. The design successfully creates a distinctive market presence while maintaining user-friendly features and premium presentation, particularly evident in its sophisticated implementation of special printing effects on matte backgrounds and the strategic use of spot UV detailing to enhance visual appeal.

packaging design, ketogenic products, sustainable materials, luxury branding, multilingual packaging, nature-inspired aesthetics

— Adam Dawson

CITATION : "Adam Dawson. 'Equia Keto Line Packaging Identity.' Design+Encyclopedia. https://design-encyclopedia.com/define/equia-keto-line-packaging-identity?E=443801 (Accessed on October 14, 2026)"