Diablo Black Wine Packaging

Diablo Black Wine Packaging

Diablo Black Wine Packaging is an innovative and sophisticated wine packaging design that exemplifies the convergence of traditional wine-making heritage with contemporary aesthetic sensibilities. Created by Chilean designer Ximena Ureta, this award-winning packaging design masterfully embodies a mysterious and elegant persona through its meticulous attention to detail and technical excellence. The design's distinctive feature is its conical label, measuring 10.60 mm in upper width, 10 mm in lower width, and 12.20 mm in height, which incorporates a complex printing process utilizing seven special colors on Estate #8 self-adhesive material. The sophisticated production technique includes pantone Black, 438U, 1935U, 877U, 109U, and 433U colors, enhanced with matt gold foil, stamp, and UV Satin varnish, creating a visually striking appearance that captures the essence of its dark and mysterious brand identity. The design successfully addresses the challenge of appealing to multiple international markets while maintaining its unique character, targeting discerning consumers who value distinctive brand experiences beyond mere product functionality. Launched in March 2020 after extensive development and testing in Santiago, Chile, this packaging design represents a significant achievement in combining traditional wine industry elements with modern brand aesthetics. The project required considerable technical innovation, particularly in achieving the precise printing of colors on shiny gold foil to create the distinctive burnt appearance of the Devil's face motif. This exceptional work was recognized with a Silver A' Design Award in the Packaging Design category, acknowledging its outstanding contribution to packaging design innovation and its ability to effectively communicate brand values through sophisticated visual elements.

wine packaging design, luxury beverage packaging, premium label design, contemporary wine branding, innovative printing techniques, sophisticated product presentation

— Adam Dawson

CITATION : "Adam Dawson. 'Diablo Black Wine Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/define/diablo-black-wine-packaging?E=451887 (Accessed on October 14, 2026)"