Deep Memory Sales Center

Deep Memory Sales Center

Deep Memory Sales Center is an innovative architectural interior design project that exemplifies the harmonious fusion of Eastern and Western design elements, completed in 2021 in Dalian, China. This sophisticated 980-square-meter sales center, designed by Holf Chen and Yani Hong, represents a masterful interpretation of urban texture through contemporary spatial language, earning recognition with a Bronze A' Design Award in the Interior Space, Retail and Exhibition Design category. The project's conceptual foundation draws inspiration from Dalian's unique architectural heritage, where Gothic elements meet traditional Oriental aesthetics, creating a dialogue between historical and modern design languages. The design team employed an extensive experimental approach during the early stages, including the construction of detailed spatial models and on-site sample rooms to perfect the challenging large-scale spatial composition. The interior showcases an expertly curated selection of premium materials, including marble, wood veneer, stiffened fabric, and brushed surfaces, orchestrated to create a sophisticated interplay between rough and refined textures. Notable design elements include artistic chandeliers, glass crystal installations, and thoughtfully integrated stone features that establish a compelling narrative between organic and minimalist aesthetics. The space successfully captures the essence of local memory while introducing contemporary design elements, creating an environment that resonates with both cultural heritage and modern sophistication. This award-winning project demonstrates exceptional attention to spatial flow, material selection, and lighting design, effectively addressing the complex challenge of scale control while maintaining aesthetic coherence throughout the extensive interior space.

sales center design, contemporary interior architecture, cultural fusion design, luxury retail space, urban texture interpretation, spatial innovation

— Adam Dawson

CITATION : "Adam Dawson. 'Deep Memory Sales Center.' Design+Encyclopedia. https://design-encyclopedia.com/define/deep-memory-sales-center?E=450339 (Accessed on October 14, 2026)"