Dalian Seafood Logo And Brand

Dalian Seafood Logo And Brand

Dalian Seafood Logo and Brand is an innovative visual communication design project that revolutionizes seafood packaging through contemporary graphic language and brand identity development. Created by Chinese designer Ju Jijing, this comprehensive branding solution addresses the often-overlooked emotional connection between consumers and seafood products through sophisticated visual storytelling. The design system employs abstract geometric interpretations of marine life, utilizing repeated and staggered layout patterns to create a distinctive visual vocabulary that resonates with modern aesthetic sensibilities. The project encompasses a complete brand identity system, including logo design, packaging solutions, and visual communication elements, all executed with careful attention to environmental consciousness. The packaging suite features a modular system comprising individual units, pull-out gift boxes, and specialized packaging cans, all produced using environmentally friendly materials and digital printing with matte finishing. The design's dimensional specifications are meticulously calculated to ensure optimal presentation and functionality, with individual labels measuring 69x117mm and gift boxes extending to 360x120x120mm. The project, completed between September 2022 and November 2020, demonstrates exceptional achievement in bridging traditional seafood retail with contemporary design sensibilities, earning recognition with a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The design's success lies in its ability to create an emotional resonance with younger consumers while maintaining practical functionality, achieved through bright, fresh color contrasts and vitality-infused illustrations that effectively communicate the brand's maritime heritage in a modern context.

seafood branding, packaging design, visual communication, marine product illustration, sustainable packaging, contemporary brand identity

— Adam Dawson

CITATION : "Adam Dawson. 'Dalian Seafood Logo And Brand.' Design+Encyclopedia. https://design-encyclopedia.com/define/dalian-seafood-logo-and-brand?E=447594 (Accessed on October 14, 2026)"