Customer Value: Medium Data-visualization Book
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Customer Value: Medium Data-visualization Book
Customer value: medium Data-visualization book is an innovative data visualization project that explores the extent and nature of personal data collection in contemporary digital society. Created by Swiss designer Yves Krahenbuhl as a Bachelor's thesis in Graphic Design, this comprehensive publication transforms complex digital footprints into tangible, visual narratives. The 432-page pocket book, measuring 110 x 180mm with a 45mm thickness, employs sophisticated printing techniques including 4-color skala indigo print on superwhite paper, featuring a custom cover combining black and kraft paper elements. The work systematically documents and visualizes personal data collected by various enterprises, from banking institutions to technology companies, presenting this information through meticulously crafted infographics and visual representations. Each chapter follows a structured format, beginning with relevant data protection terms, followed by documented communications and visualized data sets. The project's innovative approach lies in its generative nature, where the designer created data, allowed enterprises to collect it, then requested and visualized this information, creating a complete cycle of data creation and representation. This groundbreaking work, which earned recognition at the A' Design Award competition in the Print and Published Media Design category, serves as both an educational tool and a thought-provoking examination of digital privacy in modern society. The publication's distinctive characteristic lies in its objective presentation of third-party collected data over an extended period, offering readers a unique perspective on data privacy without prescribing specific viewpoints.
data visualization, digital privacy, graphic design, information design, editorial design, infographics
CITATION : "Adam Dawson. 'Customer Value: Medium Data-visualization Book.' Design+Encyclopedia. https://design-encyclopedia.com/define/customer-value-medium-data-visualization-book?E=441378 (Accessed on October 14, 2026)"
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