Cognitive Bias
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Cognitive Bias
Cognitive Bias is a pattern in how people think that shapes the way they see and use design. In design psychology, these patterns can lead people to pay more attention to certain colors, shapes, or layouts, even when all options are equally visible. Designers can use this knowledge to guide users toward important buttons or messages by placing them where the eye naturally goes first. For example, the first thing people see on a page is often remembered best, a pattern known as the primacy effect. People also tend to choose options that feel familiar, which can make classic design elements very effective. Knowing about cognitive bias helps designers create spaces and products that feel easier and more enjoyable to use.
decision making, user perception, design psychology, visual attention
CITATION : "Kevin Green. 'Cognitive Bias.' Design+Encyclopedia. https://design-encyclopedia.com/define/cognitive-bias?E=481632 (Accessed on October 14, 2026)"
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