Coco Fruit Beverage Package
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Coco Fruit Beverage Package
Coco Fruit Beverage Package is an innovative packaging design solution that exemplifies the seamless integration of traditional Brazilian folk art with modern beverage packaging requirements. Created by designers Taiam Ebert and Dmitry Bayakhchev, this distinctive packaging design, which earned recognition with an Iron A' Design Award in the Packaging Design category, masterfully incorporates illustrations depicting traditional agricultural activities from northeastern Brazil's countryside. The design's visual language draws inspiration from folk art traditions, utilizing repetitive elements to create engaging patterns that evoke a nostalgic aesthetic while maintaining contemporary appeal. The packaging, produced for a 1000ml Tetra Brick Aseptic Square format, ingeniously transforms industrial-scale production limitations into design advantages by deliberately incorporating printing registration variations to simulate handcrafted authenticity. This innovative approach successfully bridges the gap between mass production capabilities and artisanal aesthetic values. The design's sophisticated color strategy employs a maximum of three overlaying colors per illustration, creating depth and visual interest while maintaining production efficiency. A particularly noteworthy feature of this packaging design is its implementation of a tracking system that enables consumers to identify the origin, production date, and producer of their beverage, demonstrating a commitment to transparency and product authenticity. The project, completed in São Paulo between February and December 2013, represents a significant achievement in packaging design that effectively balances functional requirements with cultural storytelling and brand identity, while contributing to the evolution of beverage packaging design through its innovative approach to visual communication and consumer engagement.
beverage packaging design, Brazilian folk art, traditional illustration, agricultural heritage, product transparency, cultural storytelling
CITATION : "Adam Dawson. 'Coco Fruit Beverage Package.' Design+Encyclopedia. https://design-encyclopedia.com/define/coco-fruit-beverage-package?E=448074 (Accessed on October 14, 2026)"
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