Cidih Brand Identity

Cidih Brand Identity

Cidih Brand Identity is a sophisticated visual communication system designed by Peng Wang, representing a significant educational and scientific research collaboration between prominent institutions in China and Italy. The design, which garnered recognition with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, exemplifies innovative typography through its ingenious use of positive and negative spaces. The identity system's core element features a distinctive letterform design where 'C' and 'D' interact through figure-ground relationships, symbolizing the harmonious unity of theory and practice. A central semicircle element represents the rising sun and the transmission of design innovation, while the 'H' component creates a dual visual narrative - both as a letterform and as a silhouette symbolizing the organization's role as an international hub. This comprehensive brand identity system, developed between November 2020 and May 2021, demonstrates exceptional versatility in its application across various media, including digital platforms, physical spaces, printed materials, and environmental graphics. The design successfully addresses the challenge of conveying complex institutional values through visual means, utilizing innovative positive-negative space relationships that not only serve aesthetic purposes but also communicate the organization's commitment to international collaboration and educational excellence. The identity system's implementation extends throughout the organization's touchpoints, manifesting in multiple formats from digital signage to acrylic installations, creating a cohesive and recognizable brand presence that effectively represents the institution's mission of fostering design innovation and cross-cultural exchange.

brand identity design, positive negative space typography, educational institution branding, international collaboration design, visual communication system, innovative logo design

— Adam Dawson

CITATION : "Adam Dawson. 'Cidih Brand Identity.' Design+Encyclopedia. https://design-encyclopedia.com/define/cidih-brand-identity?E=449280 (Accessed on October 14, 2026)"