Chilled Milk Carton
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Chilled Milk Carton
Chilled Milk Carton is an innovative packaging design solution that represents a significant advancement in dairy product containment and preservation technology. This specialized container, designed by Kazuo Fukushima and Haruka Takeuchi, incorporates sophisticated engineering principles to maintain optimal temperature conditions for milk storage while embodying aesthetic and functional excellence. The design, which earned recognition with an Iron A' Design Award in the Packaging Design category, features a distinctive gold-colored cow emblem symbolizing premium quality, complemented by hand-drawn illustrations that emphasize natural origins and superior breeding practices. Available in three strategic sizes (950ml, 450ml, and 200ml), the carton employs recyclable materials including paper for the main body and plastic for the cap, demonstrating environmental consciousness. The design incorporates an innovative Extended Shelf Life (ESL) manufacturing process, ensuring product freshness and safety through enhanced sterilization protocols and contamination prevention measures. Notable technical features include an improved cap-pouring mechanism for cleaner dispensing and a sophisticated structural design measuring 70mm in width and depth, with varying heights according to volume capacity. The aesthetic elements are carefully considered, with a color-coding system distinguishing between three taste variants, while the prominent milk crown motif serves as a visual indicator of quality. This packaging solution, recognized for its excellence in the A' Design Award competition, represents a harmonious blend of functional efficiency and visual appeal, particularly tailored for the Chinese market's sophisticated consumer base.
dairy packaging, sustainable design, milk preservation, ergonomic pouring, recyclable materials, premium branding
CITATION : "Adam Dawson. 'Chilled Milk Carton.' Design+Encyclopedia. https://design-encyclopedia.com/define/chilled-milk-carton?E=446743 (Accessed on October 14, 2026)"
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