Cervinago Rosso Packaging Design

Cervinago Rosso Packaging Design

Cervinago Rosso Packaging Design is an innovative wine packaging concept that masterfully blends 1940s film noir aesthetics with contemporary wine label design principles. Created by Italian designer Luigi Mazzei, this sophisticated packaging solution draws inspiration from Billy Wilder's iconic film Double Indemnity and the archetypal noir femme fatale character. The design features a striking black background complemented by distinctive red typography, symbolically representing both the wine's character and the signature lipstick of film noir's mysterious female protagonists. The main label, measuring 80 x 110 mm, employs an elegant 1930s-style typeface and is produced using uncoated, matt woodfree paper with a tactile, handmade appearance, specifically treated for luxury wine applications. The design's communication strategy effectively balances quality, territory, and origin through a dual-label approach, with the front label conveying playful and utopian values while the back label (70 x 80 mm) features practical infographics detailing essential wine characteristics such as vintage, serving temperature, and alcohol content. This award-winning design, recognized with a Bronze A' Design Award in the Packaging Design category, demonstrates exceptional attention to detail in its execution, successfully merging cultural references with functional design elements. The packaging's sophisticated approach to visual storytelling and information hierarchy represents a significant achievement in wine label design, particularly in its ability to engage consumers through both emotional and practical design elements while maintaining a strong connection to its geographical origin in Alta Ionian Calabria.

wine packaging design, film noir aesthetics, luxury wine labeling, vintage typography, brand identity design, premium beverage packaging

— Adam Dawson

CITATION : "Adam Dawson. 'Cervinago Rosso Packaging Design.' Design+Encyclopedia. https://design-encyclopedia.com/define/cervinago-rosso-packaging-design?E=445931 (Accessed on October 14, 2026)"