Caspian Black Pearl Logo And Label

Caspian Black Pearl Logo And Label

Caspian Black Pearl Logo and Label is an award-winning visual identity design that exemplifies the fusion of luxury branding and marine symbolism, created to represent premium Beluga caviar products. The design, conceived by Mehdi Ghareh Mohammadi, masterfully integrates the letter 'C' with the anatomical form of the Beluga sturgeon, particularly capturing the distinctive posture of the fish during its egg-fertilization phase. This sophisticated design solution, which earned a Silver A' Design Award in Graphics and Visual Communication Design category, employs a thoughtful combination of visual elements to convey both product origin and premium positioning. The label design, measuring 83 mm x 83 mm, utilizes specialized oyster-coated paper for printing, creating a pearl-like finish that metaphorically references the marine origin of the product. The design's conceptual strength lies in its representation of caviar cans as precious shells containing black pearls, an analogy that reinforces the product's luxury status. The visual identity successfully communicates the product's heritage dating back to the Jurassic era, with particular emphasis on the Caspian Sea where 93 percent of Beluga sturgeons reside. The design's execution demonstrates exceptional attention to detail, incorporating shell textures and strategic use of materials including gold-coated cans and wooden gift boxes, establishing a cohesive luxury presentation that resonates with high-end consumers while maintaining clear product category recognition.

luxury branding, marine symbolism, premium packaging, visual identity, caviar products, sturgeon design

— Adam Dawson

CITATION : "Adam Dawson. 'Caspian Black Pearl Logo And Label.' Design+Encyclopedia. https://design-encyclopedia.com/define/caspian-black-pearl-logo-and-label?E=437603 (Accessed on October 14, 2026)"