Carpos Corporate Identity

Carpos Corporate Identity

Carpos Corporate Identity is a sophisticated and meticulously crafted visual branding system that exemplifies excellence in corporate design, recognized with a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. Created by Greek designer Panos Tsakiris, this comprehensive identity system draws inspiration from the organic textures and colors of olive tree leaves, translating natural elements into a bold yet subtle visual language that resonates with users on an emotional level. The corporate identity encompasses a complete suite of business collateral, including letterheads (210 x 297 mm), envelopes (110 x 220 mm), business cards (50 x 90 mm), and folders (230 x 310 x 4 mm), all produced using carefully selected Fedrigoni papers chosen specifically for their tactile qualities. The design process, spanning from October 2016 to May 2017, involved extensive market research focusing on the Swiss market, competitor analysis, and the development of detailed user personas. The identity system's distinctive approach combines innovative design elements with practical functionality, creating a harmonious balance between bold visual impact and understated elegance. Real olive tree leaves and branches were incorporated during the stationery photoshoot to create an authentic environment reminiscent of a Mediterranean summer day, reinforcing the brand's connection to nature and premium Greek products. This corporate identity system, honored at the prestigious A' Design Award competition, demonstrates exceptional attention to detail in its execution, successfully meeting the challenge of creating a high-quality, emotionally resonant brand experience while adhering to strict guidelines and budget constraints.

corporate identity design, brand system, visual communication, Mediterranean inspiration, premium stationery, sustainable branding

— Adam Dawson

CITATION : "Adam Dawson. 'Carpos Corporate Identity.' Design+Encyclopedia. https://design-encyclopedia.com/define/carpos-corporate-identity?E=440886 (Accessed on October 14, 2026)"