Cafes Guilis Package Identity
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Cafes Guilis Package Identity
Cafes Guilis Package identity is an innovative packaging design system for coffee products that exemplifies minimalist functionality and information-centric design principles. Created in 2014, this comprehensive packaging solution addresses the challenge of producing cost-effective packaging for varying quantities while maintaining design consistency across multiple coffee origins. The design's distinguishing feature lies in its utilization of international country designations as the primary visual element, creating a cohesive series that currently encompasses approximately twenty different packages. The packaging system employs screen printing technology on doypack bags with integrated valves, a technical innovation that overcomes traditional production limitations while eliminating the need for additional labeling. Each package, measuring 160 x 260 x 50 millimeters, demonstrates exceptional clarity in information hierarchy and visual communication. The design philosophy prioritizes utility, economy, and conceptual integrity, making essential product information the cornerstone of the brand's visual identity. This approach has earned recognition from the A' Design Award, receiving the Golden A' Design Award in the Packaging Design category in 2017, acknowledging its contribution to advancing packaging design through its innovative approach to information design and production efficiency. The project's success lies in its ability to balance practical constraints with aesthetic considerations, creating a scalable system that adapts to seasonal variations while maintaining consistent brand identity across different coffee origins.
coffee packaging design, minimalist typography, international country codes, screen printing technology, sustainable packaging solutions, information-centric design
CITATION : "Adam Dawson. 'Cafes Guilis Package Identity.' Design+Encyclopedia. https://design-encyclopedia.com/define/cafes-guilis-package-identity?E=442842 (Accessed on October 14, 2026)"
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