7UP Global VIS Redesign Visual Identity System
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7UP Global VIS Redesign Visual Identity System
7UP Global VIS Redesign Visual Identity System is a comprehensive visual identity redesign project that revolutionized the brand presentation of a globally recognized lemon-lime carbonated beverage. Launched in November 2014, this strategic rebranding initiative encompassed a complete overhaul of visual elements including the logo, color palette, typography, and associated brand assets, aimed at injecting fresh excitement while honoring the product's heritage as the original lemon-lime trademark since 1929. The visual identity system was meticulously crafted to enhance the brand's authentic equity while maintaining its witty and naturally confident character, introducing an impactful change in brand communication across more than 140 countries. This ambitious redesign project, which earned the prestigious Golden A' Design Award in the Packaging Design category in 2016, demonstrated exceptional innovation in visual brand evolution while preserving core brand values. The system's success lies in its ability to balance modern design sensibilities with historical brand elements, creating a cohesive visual language that effectively communicates the product's bubbly personality and refreshing nature. The comprehensive nature of this visual identity system ensures consistent brand representation across various touchpoints, from packaging to marketing materials, establishing a strong and unified global presence that resonates with contemporary audiences while maintaining the brand's distinctive character and market position.
Visual identity system, brand redesign, global branding, packaging design, beverage branding, corporate identity
CITATION : "Adam Dawson. '7UP Global VIS Redesign Visual Identity System.' Design+Encyclopedia. https://design-encyclopedia.com/define/7up-global-vis-redesign-visual-identity-system?E=445851 (Accessed on October 14, 2026)"
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