1869 Principe Real Branding
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1869 Principe Real Branding
1869 Principe Real Branding is a sophisticated visual identity system created for a luxury bed and breakfast establishment located in Lisbon's prestigious Principe Real neighborhood, demonstrating a masterful blend of historical reverence and contemporary design sensibilities. The branding project, which earned a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, showcases a thoughtful integration of architectural heritage with modern aesthetic principles. The identity's cornerstone is a distinctive logotype that ingeniously incorporates a stylized bed icon within an extended 'L' of 'Real,' while featuring classic typography reminiscent of traditional Portuguese door numbering systems. The comprehensive brand system encompasses various touchpoints, including high-quality business collateral printed with Pantone colors, and distinctive signage crafted from Corten Steel with laser engraving finishes. The design draws inspiration from the building's 1869 architectural elements and traditional Portuguese tiles, resulting in a pattern system that pays homage to local cultural heritage. The project's material execution demonstrates particular attention to detail, utilizing premium substrates such as Couche Matte 400g for business cards and carefully selected Corten Steel for exterior signage, which harmoniously complements the property's color palette while conveying a sense of understated luxury. The branding system, developed over 2017-2018, successfully communicates the establishment's dual nature of historical grandeur and contemporary sophistication, creating a cohesive visual language that enhances the guest experience through thoughtfully designed touchpoints throughout the property.
Luxury hospitality branding, Heritage design integration, Portuguese architectural influence, Contemporary visual identity, Premium accommodation branding, Historical typography adaptation
CITATION : "Adam Dawson. '1869 Principe Real Branding.' Design+Encyclopedia. https://design-encyclopedia.com/define/1869-principe-real-branding?E=437655 (Accessed on October 14, 2026)"
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