17 Miles Sales Center
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17 Miles Sales Center
17 Miles Sales Center is an innovative architectural interior space project completed in August 2018, exemplifying a revolutionary approach to contemporary sales center design through its artistic integration of cultural elements and modern aesthetics. Located in China, this 1,500-square-meter facility distinguishes itself from traditional sales centers by masterfully combining elements of delight and romance with sophisticated design principles. The space's most striking feature is its dramatic entrance, dominated by a magnificent Sichuan Opera mask crafted from suspended stainless steel curtains, serving as both a cultural touchstone and artistic focal point. The design seamlessly incorporates geometric elements, including mirror steel hanger plates that create a dialogue with hexagonal-patterned carpets, while customized furniture complements the architectural lines and dramatic curtain installations. The interior design philosophy emphasizes the harmonious blend of traditional and contemporary elements, featuring white building blocks as foundational elements alongside modern touches such as geometric marble bar counters and artistic lighting solutions. The space showcases an innovative approach to cultural integration, transforming local crafts and materials into unique visual languages that resonate with modern sensibilities. This exceptional design, created by Chinese designer Guo Jie, earned the Silver A' Design Award in the Interior Space, Retail and Exhibition Design category in 2019, recognizing its outstanding contribution to retail space design innovation. The project's success lies in its ability to create an immersive environment that speaks to contemporary urban lifestyle while maintaining strong connections to cultural heritage, particularly through its sophisticated interpretation of Sichuan Opera elements and modern art forms.
sales center design, interior architecture, cultural integration, modern retail space, exhibition design, contemporary aesthetics
CITATION : "Adam Dawson. '17 Miles Sales Center.' Design+Encyclopedia. https://design-encyclopedia.com/define/17-miles-sales-center?E=438578 (Accessed on October 14, 2026)"
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