Why Not Associates
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Why Not Associates
Why Not Associates is a renowned British graphic design studio founded by Andy Altmann and David Ellis in 1987. The studio has gained international recognition for its innovative, unconventional, and often provocative approach to graphic design, which challenges traditional norms and pushes the boundaries of visual communication. Why Not Associates' work spans a wide range of media, including print, digital, and environmental design, and their projects often incorporate elements of typography, illustration, and photography in unexpected ways. The studio's design philosophy is rooted in the belief that design should be engaging, thought-provoking, and accessible to a wide audience. Throughout their career, Altmann and Ellis have collaborated with a diverse range of clients, from cultural institutions and non-profit organizations to commercial brands and government agencies. Some of their most notable projects include the identity and signage for the Tate Modern museum in London, the branding for the Royal Academy of Arts, and the design of the British passport. Why Not Associates' work has been widely exhibited and published, and the studio has received numerous awards and accolades for their contributions to the field of graphic design.
graphic design, typography, visual communication, branding, British design
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