White Paper Abraidi Book

White Paper Abraidi Book

White Paper Abraidi Book is an innovative editorial design project that exemplifies sophisticated visual communication through its distinctive abstract cartographic elements and meticulous production techniques. Created in 2018, this comprehensive publication features a unique visual identity composed of geometric and irregular cutouts suggesting fragments of a world map, rendered in shades of green that reference the Brazilian flag, complemented by a metallic gray accent color that imparts professional gravitas to the overall design. The 92-page publication, printed in offset with a combination of CMYK and Pantone metallic inks, demonstrates exceptional attention to detail in its production, utilizing matte coated paper to optimize readability while maintaining the sophisticated appearance of metallic elements. The book's distinctive design approach extends to its 800 x 297 mm cover format, which incorporates symmetrical flaps that create a panoramic view when fully opened, revealing a continuous abstract cartographic composition. This sophisticated publication, which earned recognition with an Iron A' Design Award in the Print and Published Media Design category, represents a significant achievement in editorial design through its innovative treatment of photographs, which break from traditional rectangular frames, and its strategic use of cubist-inspired cuts that metaphorically represent a bird's-eye view of the planet. The design successfully balances extensive economic and technological content with accessible information architecture, while the hybrid implementation of CMYK and metallic pantone in photographic elements creates an unprecedented visual experience that elevates the publication beyond conventional corporate documentation.

editorial design, abstract cartography, visual communication, metallic printing, corporate documentation, information architecture

— Adam Dawson