We Were Born In China Poster Design

We Were Born In China Poster Design

We Were Born in China Poster Design is a distinguished visual communication project that masterfully combines traditional Chinese cultural elements with contemporary graphic design principles to highlight China's endangered wildlife species. Created by designer Si Li in 2017, this series of posters, measuring 787 x 1092mm, showcases three iconic Chinese animals - the giant panda, snow leopard, and golden monkey - through an innovative artistic approach that integrates traditional Chinese shadow puppet aesthetics with landscape painting techniques. The design demonstrates exceptional cultural sensitivity by portraying these precious species within their natural habitats: the panda amid Sichuan's bamboo forests, the snow leopard in snow-covered plateaus, and the golden monkey in Shennongjia's mountainous terrain. The artistic execution masterfully employs silhouette techniques inspired by traditional shadow play, creating a sophisticated visual narrative that merges wildlife representation with environmental consciousness. The background incorporates elements of Chinese landscape painting, establishing a harmonious visual dialogue between the animals and their natural environments. This innovative approach earned the design a Gold A' Design Award in the Graphics, Illustration and Visual Communication Design category, recognizing its excellence in combining cultural preservation with contemporary design sensibilities. The project successfully addresses the challenge of interpreting traditional elements in a modern context while effectively communicating the importance of wildlife conservation, making it a significant contribution to both design heritage and environmental awareness.

Chinese cultural heritage, wildlife conservation, shadow puppetry, visual communication, environmental awareness, graphic design innovation

— Adam Dawson