Water Funs Corporate Identity Corporate Identity

Water Funs Corporate Identity Corporate Identity

Water Funs Corporate Identity Corporate Identity is a comprehensive brand identity redesign project that exemplifies modern minimalist design principles while maintaining brand heritage. The design, created by Malaysian designer Shawn Goh Chin Siang, masterfully integrates the initials 'W' and 'A' into a sophisticated logo that represents both the essence of water and the founder's name. This corporate identity system features three distinct wave patterns that provide versatility across different applications while maintaining visual cohesion. The design employs a carefully selected material palette, including Bright White Rives Dot and Plike Blue papers in various weights, to enhance the premium positioning of the brand. The comprehensive identity system encompasses multiple touchpoints including folders (220mm x 314mm x 5mm), envelopes (220mm x 110mm), letterheads (210mm x 297mm), business cards (85mm x 50mm), and membership cards (180mm x 80mm). The project, which was completed in 2017 and received an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, successfully modernized the brand's image while respecting its established market presence in Malaysia's Pahang state. The design solution demonstrates exceptional attention to detail in its execution, combining clean aesthetics with functional versatility, and showcases how strategic design thinking can effectively bridge traditional brand values with contemporary visual expression.

corporate identity design, water-inspired branding, minimalist logo design, visual identity system, brand modernization, wave pattern graphics

— Adam Dawson