Viva 2017: Interactive For Growth Book

Viva 2017: Interactive For Growth Book

Viva 2017: Interactive for Growth Book is an innovative annual report design that exemplifies the convergence of digital aesthetics and corporate communication, distinguished by its interactive and dynamic approach to presenting financial and corporate information. Created by Charles Lee under the creative direction of Ismiaji Cahyono, this 303-page publication masterfully integrates modern typography, digital imagery, and sophisticated infographics to create an engaging narrative of corporate growth and achievement. The design concept employs a strategic combination of futuristic imagery and bold color schemes, particularly incorporating shades of red as the primary corporate color, complemented by additional hues to create a festive yet elegant aesthetic. Notable for its unconventional approach, the publication features varying page sizes throughout its sections, particularly in the milestones and rewards segments, creating an unexpected interactive experience for readers. Produced through digital printing with perfect binding and spot UV finishing on the cover, the book utilizes high-quality artpaper in both 150 and 300 gram weights, measuring 210mm in width by 297mm in height. The publication's content is systematically organized across seven main chapters, adhering to Indonesia Financial Services Authority guidelines, culminating in a comprehensive consolidated financial report. This exemplary work in corporate communication design was recognized with a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its excellence in visual impact, effective communication, and innovative approach to annual report design.

interactive design, corporate communication, annual report, digital aesthetics, modern typography, visual storytelling

— Adam Dawson