Unto Communication Tool Corporate Identity

Unto Communication Tool Corporate Identity

Unto Communication Tool Corporate Identity is an innovative corporate identity system that revolutionizes traditional business communication tools through experimental design approaches and user-centric interactions. This comprehensive identity system, which earned recognition with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, introduces a novel approach to conventional business collateral by incorporating the theory of Six Degrees of Separation into its fundamental design philosophy. The system's cornerstone is a uniquely designed business card that challenges traditional contact-sharing paradigms by featuring a perforated design that splits into two identical halves, each containing dense paragraph formatting presented in opposing orientations. This intentional design encourages card recipients to tear the card along the perforation and share one half with others, effectively amplifying the networking potential of a single business card and facilitating second-degree connections. The identity system extends beyond business cards to include newsprint flyers and customized bubble wrap packaging, all unified by a minimalist visual language that prioritizes user experience without compromising brand recognition. The technical execution employs sophisticated UV printing methods for translucent white on black ink applications, particularly evident in the business cards measuring 9cm x 5.4cm, while the bubble wrap component features custom-printed patterns on 5-foot lengths with 12-inch perforated sections. This identity system, developed in Taipei during 2019, represents a significant innovation in corporate communication by transforming passive marketing materials into interactive tools that actively engage users and promote organic network expansion through physical sharing mechanisms.

corporate identity design, experimental branding, interactive business cards, communication tools, perforated design, networking innovation

— Adam Dawson