Underforest: Select Brand Identity

Underforest: Select Brand Identity

Underforest: Select Brand Identity is an innovative brand identity system developed to promote and elevate Taiwan's under-forest economy, earning recognition with a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. This comprehensive visual identity project, conceived and executed between October 2020 and January 2021, represents a strategic initiative to support sustainable forest management practices while creating economic opportunities for forest stewards. The design system employs a sophisticated color palette combining forest-green, symbolizing natural abundance, with matte gold, representing economic potential. The logo's distinctive design features four forest-green triangles arranged to evoke the Chinese character for forest (林), effectively communicating the concept of ecological coexistence. The project encompasses carefully considered packaging specifications utilizing simili paper to create a tactile connection to forest materials, enhanced by matte gold hot foil stamping. This brand identity system successfully addresses three critical objectives: promoting eco-friendly coexistence with forests, revitalizing agricultural economics, and fostering sustainable consumption awareness among consumers. The design's implementation extends across various applications, including a signature gift box measuring 270mm x 80mm x 185mm, showcasing meticulous attention to detail in both form and function. The system particularly benefits the marketing of specialized under-forest products such as forest honey, log-based mushrooms, and Taiwan jewel orchid, all produced without pesticides or chemicals, demonstrating the successful integration of economic activity with ecological preservation.

brand identity, sustainable design, forest economy, eco-friendly packaging, visual communication, environmental branding

— Adam Dawson