The Passion Of The Card Leadlight Series Self Promotion
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The Passion Of The Card Leadlight Series Self Promotion
The Passion of the Card Leadlight Series Self Promotion is an innovative and artistically significant business card design project that masterfully combines traditional stained glass window aesthetics with modern printing techniques. Created by New Zealand designer Rebecca Burt, this sophisticated self-promotional piece represents a unique intersection of heritage craftsmanship and contemporary design methodology. The cards are meticulously produced through a complex silk screen printing process on clear PVC plastic stock, measuring 55mm x 90mm, where each color is individually applied and dried, incorporating an innovative Opaque Barrier Technique that treats clear areas as distinct color elements. The design draws profound inspiration from the art of stained glass window making, paying homage to a traditional craft while pushing the boundaries of modern business card design. Enhanced with a pearlescent seal and UV overgloss finish, these virtually handmade cards create sophisticated visual effects that truly come to life when backlit, mimicking the luminous quality of traditional stained glass windows. The project, which took six weeks to complete, demonstrates exceptional technical precision in both design and production, requiring meticulous attention to color registration and layer sequencing. This groundbreaking design earned recognition with a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its innovative approach to visual communication and technical excellence. The project successfully challenges conventional business card design paradigms by creating a durable, visually striking promotional tool that serves both as a functional business card and an artistic statement, effectively showcasing the capabilities of premium plastic card printing while preserving the emotional resonance of traditional craftsmanship.
business card design, stained glass aesthetics, silk screen printing, visual communication, promotional design, innovative printing techniques
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