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The Cube Transport Packaging


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The Cube Transport Packaging

The Cube Transport Packaging is an innovative open architecture crating system that represents a significant advancement in sustainable packaging solutions. This patented design, created by Luis Felipe Rego, revolutionizes traditional transport packaging by offering a seamless transition from manufacturing to retail display. The system utilizes a specialized engineered 100% paperboard lamination, combining recycled and virgin fibers with a proprietary humidity-resistant adhesive formulation and crossed fiber construction between layers, resulting in exceptional structural integrity. Distinguished by its versatile dimensions, typically measuring 1016mm x 1219mm with adjustable heights from 1016mm to 2160mm, the system demonstrates impressive load-bearing capabilities, supporting static loads up to 1,600 kilograms and dynamic loads of 600 kilograms. The design's environmental consciousness is evident in its fully sustainable, reusable, compostable, and recyclable composition, while its innovative construction eliminates redundant packaging layers and associated costs. This groundbreaking packaging solution, which earned recognition with an Iron A' Design Award in the Packaging Design category, addresses critical supply chain efficiency challenges by enabling direct product flow from production lines to retail floors. Its unique features include improved product visibility, enhanced accessibility, and integrated point-of-sale messaging capabilities, contributing to increased sales performance and reduced labor costs in retail environments. The system's development, which began in 2004, represents a significant departure from conventional corrugated packaging approaches, demonstrating exceptional performance in humid-freeze supply chain environments while meeting rigorous industry testing standards.

transport packaging, sustainable design, retail display system, load-bearing crate, paperboard engineering, supply chain efficiency

— Adam Dawson


The Cube Transport Packaging Definition

The Cube Transport Packaging on Design+Encyclopedia

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