The 2017 Product Design Exhibition Graduation Design Exhibition
From Design+Encyclopedia, the free encyclopedia on good design, art, architecture, creativity, engineering and innovation.
The 2017 Product Design Exhibition Graduation Design Exhibition
The 2017 Product Design Exhibition Graduation Design Exhibition is a significant brand promotion project that revolutionized the visual identity of a prestigious graduation exhibition through innovative logo design and brand iteration. The project, conceived and executed by designers Yinan Lyu, Vin Wen, and Xi Chou, masterfully reimagined the original three-hexagonal logo while maintaining its industrial design connotations. The design's distinctive feature lies in its interconnected hexagonal structure, symbolizing the collaborative nature of exhibitions and drawing inspiration from honeycomb architecture. The strategic use of black and yellow color combination effectively communicates the vigor and personality of graduating students while ensuring maximum visual impact. This sophisticated design solution, completed between January and April 2017 in Changchun, demonstrates exceptional attention to technical excellence and visual communication principles. The project's success in balancing modern aesthetics with practical functionality earned it the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, recognizing its contribution to advancing design standards and effective brand communication. The design's versatility allows for various applications through spot color printing on paper, while its scalable nature ensures consistent brand representation across different mediums and contexts.
product design exhibition, graduation showcase, hexagonal logo design, brand identity, visual communication, exhibition branding
The 2017 Product Design Exhibition Graduation Design Exhibition on Design+Encyclopedia
We have 220,822 Topics and 478,829 Entries and The 2017 Product Design Exhibition Graduation Design Exhibition has 1 entries on Design+Encyclopedia. Design+Encyclopedia is a free encyclopedia, written collaboratively by designers, creators, artists, innovators and architects. Become a contributor and expand our knowledge on The 2017 Product Design Exhibition Graduation Design Exhibition today.