Text Lockup

Text Lockup

Text Lockup is a fixed arrangement of words or phrases, like a company name and slogan, that always appear together in the same layout to keep a brand looking the same everywhere. In brand identity, designers use text lockups to make sure the brand's name and message are always seen together in the right way, no matter where they show up, like on signs, business cards, or websites. A text lockup can include rules about how close the words are, what size they are, and how they line up, so the brand always looks organized and professional. Designers often create several versions of a text lockup for different uses, such as horizontal or stacked, to fit different spaces while keeping the brand style strong.

brand identity, logo design, visual consistency, brand guidelines, typographic arrangement, brand messaging

— Kevin Green