Small Satine Kid Milk

Small Satine Kid Milk

Small Satine Kid Milk is an innovative packaging design solution for premium organic milk products specifically developed for children, featuring a distinctive blend of sophisticated branding and child-friendly visual elements. The design showcases a harmonious integration of natural themes and playful aesthetics, characterized by its signature white and green color palette that maintains brand consistency while introducing childish delight through a carefully crafted IP character. This character, representing a third-grade student, serves as both a mascot and a clever reference to the product's protein content of 3.6g/100ml, demonstrating the design's ability to communicate nutritional information through creative storytelling. The packaging design, which won the Bronze A' Design Award in the Packaging Design category, employs a dual-panel approach where the front features the character's interactions with farm animals, while the rear panel presents a panoramic view of the dairy farm environment, effectively communicating the product's organic origins and natural credentials. The design's technical specifications include a Tetra Pack inner packaging measuring 43mm x 41mm x 102mm, housed within a larger paper box of 265mm x 22mm x 135mm, ensuring both practical functionality and aesthetic appeal. The project, completed in 2021, represents a significant achievement in addressing the growing demand among China's new middle class for premium children's health products, while successfully maintaining the balance between premium brand identity and child-friendly appeal through its innovative use of illustration, typography, and information design.

organic milk packaging, children's nutrition design, premium dairy products, sustainable packaging design, illustrated brand character, health-focused branding

— Adam Dawson