Send Sell Vs Show Work

Send Sell Vs Show Work

Send Sell vs Show Work is a strategic approach in design portfolio presentation that distinguishes between different methods of showcasing design work based on the intended outcome and audience. This methodological framework categorizes design presentation into three distinct approaches: Send, which involves submitting work digitally or physically to potential clients, employers, or competitions like the A' Design Award; Sell, which focuses on presenting work with a commercial emphasis to secure business opportunities or sales; and Show, which centers on exhibiting work primarily for creative appreciation and peer recognition. The distinction between these approaches lies in their fundamental objectives and presentation styles: sending work typically requires careful curation and formatting to meet specific submission guidelines, selling work demands a strong focus on commercial viability and return on investment, while showing work emphasizes artistic merit and creative innovation. In professional design practice, understanding these distinctions is crucial as each approach requires different preparation methods and presentation strategies. For instance, when sending work to design competitions such as the A' Design Award, designers must adhere to specific technical requirements and presentation formats, whereas selling work might require additional market analysis and pricing strategies. The show aspect often involves more elaborate presentation methods, such as gallery exhibitions or digital showcases, where the emphasis is on the artistic and innovative aspects of the design. This framework has evolved with technological advancement, allowing designers to utilize digital platforms and multimedia presentations effectively across all three approaches, while maintaining the distinct characteristics and objectives of each method.

portfolio presentation, design submission strategy, commercial design showcase, creative exhibition methods, professional design communication

— Lucas Reed