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Rapid Iteration


From Design+Encyclopedia, the free encyclopedia on good design, art, architecture, creativity, engineering and innovation.
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Rapid Iteration

Rapid Iteration is a creative process method where designers quickly make small changes to a design, test those changes, and then repeat the cycle many times. This approach helps designers spot what works and what does not work very early, so they can make better choices before spending a lot of time or resources. In creative work, rapid iteration often uses simple sketches, quick models, or digital mockups to try out ideas fast. Designers can use feedback from each round to improve the next version. This method helps keep the creative process flexible and open to new ideas, making it easier to reach a strong final design.

prototyping, feedback loops, design sprints, creative testing, iterative design

— Kevin Green


Rapid Iteration Definition

Rapid Iteration on Design+Encyclopedia

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