Plustwo Personal Care

Plustwo Personal Care

Plustwo Personal Care is an innovative personal care product system that revolutionizes the traditional approach to bath and body care through a customizable fusion concept. Developed with a focus on creating magical bathing experiences, this design introduces a unique combination system where concentrated botanical essence ampoules and advanced perfume ampoules can be mixed with a base shampoo and shower gel formula, allowing users to create personalized bath products. The system's distinctive design features a magic mirror element integrated into the base bottle, measuring 83mm in width, 33mm in depth, and 173mm in height, which creates a visually engaging experience when different components are combined. The product architecture comprises three main elements: a base bottle, functional ampoules, and aromatherapy ampoules, all housed within thoughtfully designed packaging that measures 166mm in width, 40mm in depth, and 295mm in height. The design employs a combination of sustainable materials including pulp molding, PET plastic, and glass, demonstrating a commitment to both environmental consciousness and premium quality. This innovative approach to personal care, which earned a Bronze A' Design Award in the Packaging Design category in 2019, represents a significant advancement in the customization of bath products, offering consumers the freedom to create their own unique bathing experiences while incorporating elements of wonder and personalization into their daily routines. The design's brand mascot PLUS serves as a distinctive communication element, guiding users through the magical world of personalized care products and embodying the brand's commitment to innovation and user engagement.

personal care innovation, customizable bath products, magical bathing experience, fusion packaging design, sustainable materials, personalized toiletries

— Adam Dawson