PepsiCo Mix It Up 2016 Interior

PepsiCo Mix It Up 2016 Interior

PepsiCo Mix It Up 2016 Interior is an award-winning exhibition design that made a significant impact at Milan Design Week 2016, representing a dynamic innovation showcase designed to engage visitors through multi-sensory experiences. This immersive interior space installation exemplified the convergence of brand storytelling and experiential design, creating an environment where visitors could explore the future of design and cultural innovation through sight, smell, taste, touch, and sound. The exhibition space was meticulously crafted to unite diverse portfolio elements under a single cohesive architectural narrative, demonstrating excellence in spatial planning and visitor engagement. The design's approach to sensorial integration and brand representation earned recognition with a Silver A' Design Award in the Interior Space, Retail and Exhibition Design category, acknowledging its innovative use of space, material selection excellence, and functional layout design. The interior design successfully created an environment that facilitated meaningful food and beverage experiences while advancing design-led innovation in the retail and exhibition sector. This project exemplified how interior spaces can transcend traditional boundaries to become platforms for cultural dialogue and brand engagement, incorporating sophisticated lighting design, careful material selection, and thoughtful space optimization to create an impactful visitor experience that effectively communicated brand values and innovation through spatial design.

exhibition design, sensory experience, interior architecture, brand innovation, retail space, cultural engagement

— Adam Dawson