Out Here It's Dew Campaign
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Out Here It's Dew Campaign
Out Here It's Dew Campaign is an innovative marketing initiative that garnered significant recognition, including a Bronze A' Design Award in the Advertising, Marketing and Communication Design category in 2021. This comprehensive 360-degree marketing platform was strategically designed to celebrate and empower outdoor enthusiasts across the Midwestern United States, particularly targeting what became known as 'Heartland Heroes.' Launched during the summer of 2020, amid global health restrictions, the campaign astutely capitalized on expert recommendations for people to spend time in nature, creating a powerful connection between outdoor activities and refreshment. The campaign's distinctive approach included an innovative outdoor stimulus program that offered $20 reimbursements towards hunting and fishing permits, demonstrating a deep understanding of its target audience's interests and needs. Working with a world-class outdoor photographer, the campaign produced an extensive library of high-quality visual content depicting various seasonal outdoor activities, from hunting and fishing to boating and hiking, despite the challenging timeline constraints. The visual narrative successfully captured multiple seasons in a single production, showcasing technical excellence in photography and art direction. This Bronze A' Design Award-winning campaign demonstrated exceptional creativity in changing consumer behavior patterns and perceptions, establishing a strong association between outdoor recreational activities and refreshment, while simultaneously addressing the unique challenges posed by the global situation of 2020. The campaign's success in retail point-of-sale, social media, and out-of-home advertising channels exemplified its versatility and strategic implementation.
outdoor lifestyle marketing, seasonal recreational advertising, consumer behavior modification, visual storytelling campaign, retail point-of-sale integration, social media engagement strategy
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