OPEN-jingdezhen Image Poster

OPEN-jingdezhen Image Poster

OPEN-jingdezhen Image Poster is an innovative visual communication design that masterfully bridges traditional ceramic culture with contemporary artistic expression, created by designer Chao Yang. This distinctive poster, measuring 700 mm x 1000 mm, employs a unique handcrafted technique where traditional linen fabric is meticulously cut with a knife to expose underlying imagery representing Jingdezhen's ceramic heritage. The work, which earned a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, serves as a powerful commentary on the need for cultural evolution while preserving historical significance. The poster's conceptual foundation draws from the dual meaning of China - both as a nation and as ceramic ware - creating a multilayered narrative that addresses the tension between preservation and progression. Through its innovative production methodology, combining traditional handcraft with modern photographic and digital techniques, the poster embodies the very message it conveys: the necessity for traditional craftsmanship to embrace contemporary global market dynamics while maintaining its cultural essence. The design's execution required extensive experimentation to achieve its final form, with the hand-cut linen technique presenting significant technical challenges that were ultimately overcome through persistent refinement. The upper right corner features handwritten elements that symbolize cultural inheritance, while the overall composition suggests a breaking through of traditional boundaries, metaphorically representing the need for cultural openness in a globalized context.

ceramic heritage, cultural innovation, handcrafted design, visual communication, traditional craftsmanship, contemporary interpretation

— Adam Dawson