Nankin Lab Corporate Design

Nankin Lab Corporate Design

Nankin Lab Corporate Design is an innovative corporate identity system that explores the aesthetic and conceptual dimensions of transformation and ephemeral moments in design. Created by Spanish designers Pau Garcia and Pol Trias in 2013, this experimental visual identity framework draws inspiration from fleeting physical phenomena such as collapsing structures, paper tearing, and balloon inflation to create a dynamic brand expression. The design system employs a distinctive combination of sans-serif typography and bold color harmonies, centered around a conceptual approach that integrates the tangram principle of geometric deconstruction and reconstruction. This corporate identity successfully bridges the physical and digital realms of brand expression, creating a cohesive visual language that captures moments of high intensity and rapid change. The design philosophy emphasizes the beauty found in transitional states and temporary configurations, translating these concepts into a practical yet avant-garde visual system. The project has garnered significant recognition, including a Platinum A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its innovative approach to corporate identity design. The system's implementation has extended beyond traditional applications, being featured in international design exhibitions and galleries, demonstrating its versatility and artistic merit. The project represents a significant contribution to contemporary corporate design practice, challenging conventional approaches to brand identity while maintaining functional effectiveness through its sophisticated use of typography, color, and geometric principles.

corporate identity, experimental design, visual transformation, geometric deconstruction, brand evolution, contemporary typography

— Adam Dawson