Long Live Brunello Corporate Identity

Long Live Brunello Corporate Identity

Long Live Brunello Corporate Identity is an award-winning visual identity system designed by Italian graphic designer Cristian Carrara, created to represent a prestigious vintage wine showcase event in Montalcino, Italy. The centerpiece of this corporate identity is a sophisticated logo that masterfully captures the essence of oenology through its innovative design elements. The logo features two intertwining ribbons that spiral upward in the shape of a wine glass, symbolizing both the traditional sommelier's technique of swirling wine to release its aromatic compounds and the extensive aging process that distinguishes fine wines. The design employs a carefully selected brown-ruby red color palette, directly inspired by the authentic hues of aged wine, creating an immediate visual connection to the product it represents. This corporate identity system demonstrates exceptional versatility, with the vector-based design allowing for seamless scalability across various applications while maintaining its distinctive character. The project, completed in 2019, successfully overcame the challenge of creating a unique visual identity in the saturated wine event sector by incorporating sophisticated design elements that speak to both wine connoisseurs and international audiences. The design's excellence was recognized with a Gold A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its innovative approach to visual storytelling and brand communication. The identity system includes various adaptations for different communication needs, from extended logotype versions to simplified icons for digital applications, all maintaining consistent visual language that effectively communicates the premium nature of the event and its focus on aged Brunello wines.

corporate identity design, wine branding, logo design, visual communication, oenology symbolism, brand identity system

— Adam Dawson