Living In The Price Communicate Poster

Living In The Price Communicate Poster

Living in the Price Communicate poster is a thought-provoking visual communication design that explores the complex relationship between materialism and human existence in contemporary society. Created by Chinese designer Anbang Zhang in 2016, this innovative poster measures 100mm by 70mm and employs a distinctive combination of price tags and screen printing techniques to form the Chinese characters for life (生活). The design masterfully integrates everyday price labels, meticulously collected and arranged, to construct a powerful visual metaphor that questions the monetization of human experience. Through its strategic use of barcode elements and price tag aesthetics, the poster creates a compelling commentary on the increasing commodification of daily life, from basic necessities like food and clothing to intangible aspects of human existence. The work's technical execution demonstrates exceptional attention to detail, combining traditional screen printing methods with contemporary visual elements to create a harmonious composition that resonates with viewers across cultural boundaries. This piece, which earned recognition with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, exemplifies how graphic design can serve as a medium for social commentary and philosophical reflection. The poster's innovative approach to materials and its meaningful exploration of value systems in modern society demonstrates a sophisticated understanding of both design principles and societal issues, making it a significant contribution to contemporary visual communication design.

visual communication, materialism critique, price tag art, Chinese typography, social commentary, graphic design innovation

— Adam Dawson