Layout Hierarchy

Layout Hierarchy

Layout Hierarchy is the way designers use size, color, space, and placement to help people know what to look at first, second, and so on in a design. In graphic design, using layout hierarchy can help guide the eye from a headline to a picture and then to body text, making sure the message is clear and easy to follow. Designers often use grids to set up layout hierarchy, but even small changes like making a headline bigger or using a bold color for a call-to-action button can make a big difference. One interesting fact is that studies show people spend more time looking at the top left corner of a page, so designers often put the most important information there to catch attention right away.

visual hierarchy, graphic design principles, grid systems, focal point, typography hierarchy, content organization

— Kevin Green