Krones Bicycle Bottle Cycling Bottle Printed With DecoType

Krones Bicycle Bottle Cycling Bottle Printed With DecoType

Krones bicycle bottle Cycling bottle printed with DecoType is an innovative sports bottle design that exemplifies the convergence of functionality, sustainability, and advanced printing technology in contemporary packaging design. This ergonomically designed PET bottle, created by Stefan Plath and team in 2015, features a distinctive direct-to-container digital printing process that eliminates the need for traditional labels while maintaining full recyclability. The 850ml capacity vessel, measuring 74.5mm in diameter and 247.2mm in height, incorporates a specialized grip section optimized for athletic use and bicycle holder compatibility. The design's revolutionary aspect lies in its DecoType printing system, which enables dynamic decoration changes without structural modifications, transforming the bottle into a potential collectible item through various exterior motifs and color schemes. This versatile printing technology allows for rapid design iterations, personalization capabilities, and the inclusion of variable data such as QR codes, while maintaining the bottle's robust, washable, and squeezable properties. The design, which earned recognition with an Iron A' Design Award in the Packaging Design category, demonstrates exceptional material efficiency by eliminating label waste and adhesives while offering enhanced marketing flexibility through its ability to accommodate both cylindrical and specially-shaped container printing on a single machine. The project, completed between November 2014 and July 2015, represents a significant advancement in sustainable packaging design, combining practical athleticism with innovative decoration technology.

sports bottle design, sustainable packaging, digital printing technology, ergonomic design, recyclable materials, athletic accessories

— Adam Dawson