Khedr El Attar Brand Identity

Khedr El Attar Brand Identity

Khedr El Attar Brand Identity is a comprehensive visual communication system developed for a historic Egyptian brand, representing a significant evolution in brand design that bridges traditional heritage with contemporary aesthetic sensibilities. Originally established in 1945 within Cairo's ancient city walls, this identity design project, completed in 2021, masterfully reimagines a cultural icon while preserving its authentic essence. The design strategy encompasses three distinct subcategories: organic medicine, raw beauty, and culinary products, creating a cohesive visual language that maintains the brand's status as a premier source for organic and raw materials. The visual identity system, recognized with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, demonstrates exceptional prowess in combining strategic brand positioning with sophisticated design elements. This transformative work, created by Egyptian designer Nour Shourbagy, skillfully integrates the brand's rich cultural heritage, referenced in notable literary works including Naguib Mahfouz's trilogy, with modern design principles. The project's scope encompassed comprehensive brand strategy development, visual system creation, and implementation across multiple touchpoints, resulting in a mature and refined brand presence that honors its historical significance while positioning it for contemporary market demands. The design's success lies in its ability to maintain the brand's established reputation while facilitating its evolution into a modern premium provider of natural products, exemplifying excellence in strategic brand development and visual communication design.

brand identity design, Egyptian heritage, organic products, visual communication, cultural transformation, strategic branding

— Adam Dawson