Inmyes Branding Project

Inmyes Branding Project

Inmyes Branding Project is a comprehensive visual identity and branding initiative developed by designers Chungsheng Chen and Jinhe Wang, which transforms an established optical manufacturing enterprise into a contemporary eyewear brand. The project, completed between 2020 and 2021 in Tainan, Taiwan, demonstrates sophisticated design thinking through its thoughtful integration of symbolism and functionality. The brand name, derived from the phrase in my eyes, emphasizes a personal perspective in viewing the world, with its lowercase initial letter creating an intimate connection with consumers. The logo design features an innovative interpretation of the uppercase letter 'M' enclosed within eyeglass frames, cleverly incorporating a handshake motif that symbolizes trust between the brand and its customers. The visual identity employs a distinctive color palette combining stylish purple and vibrant orange, establishing a professional yet contemporary aesthetic. This Iron A' Design Award-winning project in the Graphics, Illustration and Visual Communication Design category showcases exceptional attention to technical details, including specifications for minimum logo height of 4mm and comprehensive color management across RGB, CMYK, and Pantone systems. The branding system demonstrates versatile applications across various touchpoints, including eyeglass cases, business cards, packaging, digital platforms, and social media, maintaining consistent brand recognition while effectively communicating the company's heritage in lens manufacturing and commitment to optical innovation.

branding design, visual identity system, optical industry, logo design, corporate identity, brand transformation

— Adam Dawson