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Incia Household Cleaner Series Household Cleaners


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Incia Household Cleaner Series Household Cleaners

Incia Household Cleaner Series Household Cleaners is an innovative packaging design solution that exemplifies the harmonious integration of natural aesthetics with ergonomic functionality in household cleaning products. Developed by Turkish designer Musa Celik, this comprehensive series encompasses dishwashing liquid, glass cleaner, and floor cleaner containers, each thoughtfully crafted to reflect the natural essence of their herbal ingredients while maintaining optimal usability. The design philosophy centers on a minimalist approach inspired by the fluid dynamics of water, featuring streamlined contours and ergonomic grip points specifically engineered to enhance handling even with wet hands. The bottles, constructed from recyclable polyethylene, incorporate distinctive design elements including deepening lines toward the neck for improved grip control and strategically placed green caps that symbolically reference the products' herbal components. With dimensions carefully calibrated for each specific cleaning application - ranging from 500ml to 600ml capacities - the series demonstrates exceptional attention to practical considerations while maintaining aesthetic cohesion. The design, which earned recognition with an Iron A' Design Award in the Packaging Design category, represents a significant advancement in sustainable household product packaging, combining superior functionality with environmental consciousness. The project, completed in Istanbul between October 2016 and January 2017, emerged from comprehensive market research and competitive analysis, resulting in a design that effectively addresses consumer needs while promoting eco-friendly practices through its 100% recyclable composition.

sustainable packaging design, ergonomic household products, eco-friendly cleaning solutions, natural product packaging, minimalist bottle design, herbal cleaner containers

— Adam Dawson


Incia Household Cleaner Series Household Cleaners Definition

Incia Household Cleaner Series Household Cleaners on Design+Encyclopedia

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