Heivy Liquid Collagen Rebranding

Heivy Liquid Collagen Rebranding

Heivy Liquid Collagen Rebranding is a comprehensive visual identity and packaging redesign project that exemplifies innovative approaches in health supplement branding, earning recognition with a Bronze A' Design Award in the Packaging Design category. The project encompasses a strategic reimagining of brand elements that symbolize vitality, health, and enduring well-being through thoughtfully curated visual components. At its core, the design derives its name from the fusion of health and ivy, establishing a foundation for a cohesive brand narrative. The rebranding initiative features a sophisticated product line including Lullaby, Uplift, Revive, Fortify, and Protect variants, each distinguished by unique visual representations that communicate their specific benefits while maintaining brand unity. The physical manifestation of the design utilizes sustainable materials, including 100% recyclable glass bottles with precise dimensions (35mm x 35mm x 107mm), complemented by meticulously designed labels (106mm x 63mm) and packaging (75mm x 180mm x 110mm). The project addresses previous brand inconsistencies through a unified design language that effectively conveys the product's premium positioning and health-focused values. Launched in November 2020, the rebranding effort has facilitated market expansion across multiple international territories, including the United States, China, Canada, the United Kingdom, Vietnam, Cambodia, and Saudi Arabia, demonstrating its cross-cultural appeal and market effectiveness.

packaging design, health supplement branding, sustainable packaging, visual identity, brand transformation, wellness aesthetics

— Adam Dawson