Hei Hu Hall Incense Packaging

Hei Hu Hall Incense Packaging

Hei Hu Hall Incense Packaging is an innovative packaging design series that reimagines traditional Taiwanese incense presentation through contemporary artistic expression, earning recognition with a Silver A' Design Award in the Packaging Design category. This comprehensive design collection encompasses twelve distinct package designs inspired by five auspicious beasts from Taiwanese religious traditions: the Kylin, Chinese Phoenix, Spirit Turtle, Dragon, and White Tiger. The packaging system is strategically divided into three primary series: Worship to Gods, Memorial to Ancestors, and Taste of Incense, each featuring carefully considered dimensions optimized for different incense formats. The design, created by Jing-Yi Li, represents a significant departure from conventional incense packaging by incorporating abstract linear elements and geometric patterns that create unique visual compositions. The cultural significance of this design extends beyond mere functionality, as it serves as a bridge between traditional religious practices and contemporary aesthetic sensibilities. Through meticulous research into century-old religious beliefs, the Book of Changes, temple decorations, and folk blessing phrases, the design successfully integrates various auspicious symbols and cultural elements into modern packaging solutions. The project, completed between May 2021 and September 2022, demonstrates exceptional attention to detail in its varying dimensions, which range from L6.5×W5.5×H49.5cm for incense sticks to L16.7×W8×H4.5cm for small incense coils, ensuring optimal functionality while maintaining aesthetic coherence.

packaging design, religious symbolism, Taiwanese culture, contemporary aesthetics, auspicious beasts, cultural preservation

— Adam Dawson