Heatmap Analysis
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Heatmap Analysis
Heatmap Analysis is a method in UX research that shows where users click, move, or look on a screen by using color-coded maps. In UX, designers can use heatmaps to see which parts of a webpage or app get the most attention, helping to place important buttons or information in the right spots. Heatmaps can show scrolling patterns, so designers can find out if people see all the content or stop before reaching the end. Using this data, designers can make changes to layouts or menus to guide users more smoothly through a digital experience.
user attention mapping, click tracking, scroll behavior, UX optimization
Heatmap Analysis on Design+Encyclopedia
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