Haokan City Web Platform

Haokan City Web Platform

Haokan City Web Platform is an innovative digital ecosystem that combines online and offline video creation activities focused on preserving and promoting urban cultural heritage. This comprehensive platform, launched in 2022, represents a significant advancement in cultural digitization by facilitating the connection between traditional culture and contemporary digital expression. The platform employs sophisticated technological solutions, including 3D visualization, metaverse integration, and dynamic propaganda techniques, to transform traditional cultural elements into engaging digital content. At its core, the platform features a distinctive IP character named Dongfang Chen, designed to appeal to younger demographics through its portrayal of curiosity and trend-conscious attributes. The platform's architecture incorporates traditional Chinese design elements, including knot buttons, piping, weaving, and embroidery, which are meticulously rendered through 3D simulation technology. This digital initiative serves as a bridge between historical preservation and modern communication methods, encouraging young creators to explore and disseminate their cultural heritage through innovative video content. The platform's significance in cultural preservation and digital innovation was recognized with a Bronze A' Design Award in the Advertising, Marketing and Communication Design category, acknowledging its contribution to cultural preservation through digital means. The platform operates through a dual-channel approach, combining online video sharing capabilities with offline cultural events, creating a comprehensive ecosystem that facilitates cultural exchange and preservation while promoting urban brand identity through contemporary digital storytelling methods.

urban cultural heritage, digital content creation, traditional culture preservation, video platform ecosystem, cultural digitization, youth engagement platform

— Adam Dawson