Feral Horses Brand Identity Corporate Identity

Feral Horses Brand Identity Corporate Identity

Feral Horses Brand Identity Corporate Identity is a sophisticated visual communication system designed to bridge the worlds of contemporary art investment and financial services, developed by Italian designer Emanuele Grittini. This comprehensive corporate identity project, which earned the Silver A' Design Award in Graphics, Illustration and Visual Communication Design category, represents a pioneering approach to harmonizing artistic creativity with financial precision. The identity system was meticulously crafted to address three distinct target audiences: art enthusiasts, professional traders, and curious achievers, while maintaining a delicate balance between creative expression and professional credibility. The design employs a carefully constructed visual language that incorporates pixel-perfect pictograms and logo variants, ensuring consistent recognition across all platforms. The technical specifications adhere to rigorous ISO standards, utilizing a strategic color palette developed through the Pantone system and subsequently adapted for both digital (sRGB) and print (CMYK) applications. The project's development, spanning from October 2016 to January 2017 in Milan, employed a participatory planning methodology that fostered close collaboration between designer and client, resulting in a cohesive visual system that effectively communicates the brand's mission of democratizing art investment. The identity's implementation extends across various touchpoints, including convention materials, corporate documentation, and social media platforms, maintaining strict adherence to brand guidelines while facilitating meaningful interactions with diverse stakeholder groups.

corporate identity design, art investment branding, visual communication system, financial services design, contemporary art marketplace, brand strategy innovation

— Adam Dawson