Eye Movement Mapping
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Eye Movement Mapping
Eye Movement Mapping is a way to see where people look on a screen or product during usability testing. Designers can use this method to spot which parts of a webpage, app, or physical item get the most attention first and which parts people skip. This helps designers place important buttons, images, or information in spots that people notice quickly. By looking at the patterns of where eyes move, designers can make layouts that are easier for people to use and understand. Eye Movement Mapping can even show if people get confused or distracted by certain design elements, so designers can fix these spots and make the whole experience smoother.
usability testing visual attention heatmaps user interface design interaction patterns
Eye Movement Mapping on Design+Encyclopedia
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